ABOUT DR. HEFNY
In an increasingly digital world, geographic, linguistic, and cultural borders are collapsing. To stay competitive, companies and organizations need to take on a multinational and multicultural perspective. As a qualitative researcher with nearly a decade of work across multiple continents and languages, Dr. Hefny brings a much-needed anthropological lens to digital product research.
Raised between Seattle, Washington and Alexandria, Egypt, Dr. Hefny has called multiple cities, countries, and continents home and brings an intrinsic talent for cooperation and building bridges to all areas of her work.
In addition to her work with user experience and product research, Dr. Hefny is a highly-requested speaker on qualitative research best practices, conducting research with international populations, working with vulnerable people, and transitioning from academia to industry. Explore the site to see Dr. Hefny's portfolio and resume, check her current speaking schedule, and get in touch to book a consult or speaking engagement.